Wallace Energy is an energy solutions company looking to adapt old energy tech for modern energy needs. The brief asked for an identity design, and an investor pitch deck. To develop the identity, we drew inspiration from the look and feel of 1980s HUD designs and sci-fi media franchises, and developed a high contrast, modern palette to suit.

In the exploration stage, I gathered references based on the client’s brand vision, drawing from a mix of solar companies, automotive brands, sci-fi iconography, and fictional corporation logos from the 80s (such as Blade Runner and Robocop). I then sketched up a variety of logo identities, over multiple feedback rounds (shown below are the highlights we took the client through).

Ultimately, the client changed their mind about wanting a completely differentiated brand identity, and opted to use the Wallace parent company’s icon for Wallace Energy.

PRESENTATION DESIGN
BRAND IDENTITY
LOGO DESIGN

DESIGNED IN 2023