Wallace’s flagship product, Eva, is a cutting-edge smart home that looks after its occupants. Over the course of two years, as Eva went through R&D, we created a variety of print and digital collateral (sales brochures, business cards, flyers, landing pages, EDMs), and designed the broader Wallace website, to support early marketing efforts—towards the client’s aim of selling Evas to investors and real estate developers. In 2023, we designed a product brochure and investor pitch deck that helped to secure EOIs with the government, and a multi-million dollar deal with an Australian aged-care developer.
In addition to design, as part of the marketing team, I performed market and user research, running surveys and interviews to refine target audiences, and compiling feedback in presentation and report format for the Eva engineering team.
COPYWRITING
PRESENTATION DESIGN
LAYOUT DESIGN
PRINT DESIGN
DESIGNED IN 2022 / 2023