Biolink is an Australian biomedical company that develops diagnostic and health monitoring technology. The company was bringing their first products to market, and needed a full brand identity build-out ahead of their launch.

The initial brief requested a logo design, brand guidelines, and brand asset templates (business cards, print collateral, social media posts, and display ads). Later on, as they planned to launch new products, they requested new packaging designs and IFUs for their rapid test kit products, and a fresh UI for their rebranded website, to help customers purchase kits online more easily.

In 2022, Biolink attended a series of Australian pharmaceutical expos, for which I designed the trade stand and brand assets to be included in giveaway bags—this combined effort helped the sales team bring in over 50 leads, and raise brand awareness amongst industry peers.

COPYWRITING
PACKAGING DESIGN
SOCIAL MEDIA DESIGN
BRAND IDENTITY
LOGO DESIGN
UI DESIGN

DESIGNED IN 2022 & 2023